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“Konstruct Digital’s unique experience in the B2B industrial area and excellent customer service were impressive.”
– Manager, Crane/XOMOX
Project Summary
Konstruct Digital was hired by Crane/XOMOX to enhance their LinkedIn presence. The team developed a content strategy and created product-specific content and launch campaigns for new products.
Konstruct Digital’s work generated over 300 new LinkedIn followers for the client within nine months. The team published an average of eight posts per month, improving consistency by adjusting the strategy monthly. They met deadlines and ensured prompt responses and excellent customer service.
The Reviewer
Detailed Review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Background
Introduce your business and what you do there.
I am a Manager of an industrial valves company. Our company manufactures and supplies industrial valves and process control products.
Opportunity / Challenge
What specific goals or objectives did you hire Konstruct Digital to accomplish?
– To improve digital presence
– Improve followers
– Improve engagement
Solution
How did you find Konstruct Digital?
Online search
Why did you select Konstruct Digital over others?
– Great culture fit
– Company values aligned
– Experience in B2B marketing
How many teammates from Konstruct Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Objective:
– Collaborate with Konstruct to enhance the LinkedIn presence for XOMOX & WTA by:
1. Increasing the frequency and quality of posts
2. Focusing on new product announcements
3. Driving follower growth and engagement
Content Strategy & Development:
– Develop a content calendar with a focus on:
1. Regular posting
2. Featuring new products
3. Industry insights
4. Thought leadership
– Ensure all content aligns with the brand’s voice, values, and goals while engaging with the target audience.
New Product Promotion:
– Create a dedicated campaign for new product launches with targeted posts, highlighting key features and benefits.
– Develop product-specific content that includes:
1. Case studies
2. Customer testimonials
3. Product demos
Growth and Follower Acquisition:
– Implement LinkedIn’s best practices for increasing followers.
– Track and report progress, adjusting strategy based on performance insights.
Results & Feedback
What were the measurable outcomes from the project that demonstrate progress or success?
– We have increase 300+ followers in LinkedIn with in 9 months.
– Posted on an average of 8 posts monthly improving our consistency by adjust the strategy every month.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
– The team is great on timeline and delivery of the posts.
– They are quick to respond to requests and change accordingly.
What was your primary form of communication with Konstruct Digital?
– Virtual Meeting
– Email or Messaging App
What did you find most impressive or unique about this company?
Konstruct Digital’s unique experience in the B2B industrial area and excellent customer service were impressive.
Are there any areas for improvement or something Konstruct Digital could have done differently?
More visual posts so that text content can be shorter.
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