Souper Cubes Testimonial
How Souper Cubes Increased Total Sales Through Search by 488%
Results
Increase in Total Sales
Through Search
+488%
Increase in Organic
Traffic (Y/Y)
+207.52%
Increase in the Number of
Ranking Keywords
+240%
Background
Souper Cubes is an e-commerce consumer goods company that sells innovative products for freezing food. Before working with Konstruct Digital, Souper Cubes had built a simple website and engaged in basic digital marketing efforts, but these did not align with their future ambitions and desire for growth. They turned to Konstruct for help improving the look and function of their website and expanding their digital marketing campaigns.
Strategy
To kick off our work with Souper Cubes, we started by incorporating e-commerce and CRO best practices to redesign their homepage and implement it on their site. Our work with their website continued when Souper Cubes was featured on Shark Tank. We created a landing page for the event and ensured their website was ready for the increase in traffic once the episode aired. Building on our work with Souper Cube’s website, our teams also helped with setting up Google Ads retargeting campaigns to drive sales, creating a range of promotional graphics, and writing and disseminating a press release following their Shark Tank episode.
