Programmatic Advertising Agency
The B2B Programmatic Advertising Agency You Need to Magnify the Impact of Your Ad Spend
Don’t waste your marketing budget running ads to users who won’t convert. Our programmatic advertising agency will help your business leverage the full potential of programmatic technology to deliver more effective ad campaigns to the right audience, when and where it matters most.
A Programmatic Agency That Serves Your Ads at the Right Place, Right Time
The “spray and pray” method of advertising your business has long since gone out of style (and for good reason)! In its place emerged revolutionary programmatic ad buying, allowing you to reduce wasted ad spend by running your ads when and where they make the greatest impact. But, your competitors are trying to beat you to the punch. Konstruct is the digital advertising agency you can trust to build highly profitable programmatic ad campaigns that monopolize the most lucrative ad spaces and deliver maximum value from every dollar you spend. We also leverage your campaign data to identify key opportunities so you always stay one step ahead.
We’re Your Leads & Sales Generation Machine
Although programmatic advertising offers great potential, results aren’t guaranteed (especially if your agency doesn’t know the ins and outs of the B2B landscape). At Konstruct, we have the proven processes and technical expertise required to help you maximize leads and sales while minimizing costs.
We Safeguard Your Brand’s Reputation
The last thing you want is for your ads to display on sites that could harm your brand’s reputation. That’s why it’s essential to invest in support from programmatic experts (like the ones at Konstruct!) We’ll ensure that your campaigns only display in the places where your brand’s target audience expects to see them.
We Speak C-level
If your industry is highly complex and technical, we’re the ones you can trust to make your selling propositions crystal clear. Our programmatic advertising experts know how to dilute complicated topics down to the exact information that will compel c-level executives to work with your business over your competitors.
Let’s Do Something Great Together.
We’ve Executed Successful Campaigns for a Wide Array of B2B Brands
Unlike other programmatic advertising agencies with broader specializations, we’ve narrowed our focus to B2B digital advertising to better cater to the needs of your business. In fact, our programmatic marketing agency has executed successful campaigns for all of the following B2B businesses.
Programmatic Advertising Services That Drive Clicks and Conversions
Most “programmatic ad agencies” can create an ad campaign that generates clicks, but it takes a real paid ads expert to leverage programmatic media buying to get the right people to click on your ads and convert. Our digital agency offers the following programmatic advertising services to help you do just that.
Programmatic Display Ads
Great programmatic display advertising involves optimizing ad campaigns to attract more clicks from qualified buyers (and fewer clicks from those without the funds or the interest to convert.) Our programmatic experts know exactly how to tailor the placement of your ads to maximize the number of qualified buyers who see them and create persuasive ad creative that stops your target audience in their tracks and makes them eager to click through to complete the desired action.
- Innovative Campaign Strategy
- Focused Audience Targeting
- Enticing Ad Design
- Precise Placement & Content Targeting
- Ongoing ROAS-Focused Optimizations
Programmatic Video Ads
Depending on how they’re executed, video ads can either be a great tool for moving prospects through the funnel, or they can eat up your advertising budget. Our programmatic ad agency can consult you on storyboarding, audience testing, and optimizations to ensure that your video ads capture and hold the attention of your target audience until they are convinced to convert.
- Comprehensive Campaign Strategy
- Captivating Storyboarding
- Focused Audience Testing
- Ongoing ROAS-Centred Optimizations
Programmatic Social Ads
B2B buyers are making purchasing decisions based on exposure to brands via social media platforms more than ever before. The social media advertising experts at Konstruct can help you decipher the best social media advertising channel for your business and create targeted ads for your audience at every stage of the funnel, turning more prospects into leads and loyal customers.
- Impactful LinkedIn, Facebook, Instagram and Twitter Ads
- Focused Audience Targeting
- Persuasive Ad Copy & Design
- Powerful Boosted Posts
- Ongoing ROAS-Centric Optimizations
Programmatic Audio Ads
When you need to engage with your audience on an emotional level and improve brand awareness, programmatic audio ads are a great way to go. Our programmatic media agency can help you fine-tune your targeting to ensure your messages reach your ideal buyers and prepare compelling scripts that convey your brand personality and make the most of your listeners’ undivided attention.
- Effective Campaign Strategy
- Focused Audience Targeting
- Precise Audience Testing
- Captivating Script Writing
- Ongoing ROAS-Centric Optimizations
Programmatic Native Ads
The secret sauce to successful programmatic native ads is finding the right publishers to advertise your business. As B2B advertising experts, our unrivalled understanding of B2B audiences allows us to select the best publishers for your ad campaigns and produce high-converting B2B native ads that don’t feel like ads, but instead a natural post or article on the site.
- Comprehensive Campaign Strategy
- Captivating Copywriting
- Precise Placement Targeting
- Focused Audience Targeting
- Ongoing ROAS-Focused Optimizations
Get a Custom Proposal Based On Your Business & Market
Get a Marketing Deep-dive from Our Programmatic Advertising Pros
Whether we work together in the short-term, long-term or not at all, we guarantee you will be happy you took the time to speak with us.
The Paid Ads Success Stories to Back it up
Other programmatic advertising agencies talk a big game but we have the evidence to prove we’ve got what it takes to drive impactful results for your B2B business.
B2B Digital Marketing
When it comes to B2B Google Ads, the experts at Konstruct are tough to beat. We know B2B marketing inside and out and have an abundance of B2B success stories to show for it.
Industrial B2B Digital Marketing
More and more industrial & manufacturing decision-makers are vetting their vendors online. We help industrial businesses show up where it counts to increase brand awareness and leads.
Franchise B2B Digital Marketing
You want your franchises to compete against competitors, not each other. We prioritize geographical targeting to make sure that each franchise holds its own in its particular location.
eCommerce B2B Digital Marketing
We can help your eCommerce business drive more traffic to your product pages through Google Shopping Ads and Facebook catalogue ads and create strategic retargeting ads to upsell existing customers.
B2B Shopify Digital Marketing
We combine Google Ads with other digital marketing services tailored to the Shopify platform to get more customers to “add to cart”.
B2B SaaS Digital Marketing
We know the sales journey of SaaS customers like the back of our hands and know exactly how to reach these audiences where they’re at.
B2B Enterprise Digital Marketing
Most agencies don’t have the systems in place to manage large Google Ads spends, oversee multiple ad campaigns, and execute complex PPC strategies. Good thing we’re not like most agencies!
Account-Based Marketing
We help B2B sales teams throughout North America reach specific clients through highly targeted and personalized Google Ads campaigns that build brand awareness and nurture sales leads.
B2B Tech Marketing
We’re deeply in tune with sales cycles in the tech industry and know how to make your business stand out from the pack with a killer online marketing strategy.
Learn B2B PPC Strategy from the Industry’s Top Paid Ads Experts
What is Programmatic Advertising?
Unlike traditional advertising which involves a tedious manual process of buying paid media, programmatic advertising is the use of automated technology to buy online advertising space. In the old days, marketers had to negotiate with sales teams to buy ad space, which took a lot of time and burned a lot of marketing budget. Now, with automated buying, a machine learning algorithm analyzes customer data to determine where to serve ads, allowing you to buy ad space practically at a moment’s notice.
Programmatic advertising companies make the process even simpler, by taking on things like campaign strategy, audience targeting, ad copy and design, and ongoing optimizations, ensuring that your ad campaigns drive maximum value for your business.
Frequently Asked Questions
How Do I Run Programmatic Ads?
Once your campaign is ready for launch, you’ll need to sign up for a demand-side platform (DSP), which is software that automates media buying with bidding technology. Through your DSP software/platform, you will need to define your goals, audience, and media type, then upload your ad. The software will launch your campaign and compete with other advertisers for ad space. Whoever places the highest bid wins the impression.
What Are the Benefits of Programmatic Advertising?
There are many benefits of programmatic advertising. Some of the most significant benefits are access to real-time data and the opportunity to have ads running over a multitude of networks. With access to real-time data, you can gain advanced insight into your ad performance, regardless of the network, and make any necessary optimization adjustments in real time.
What is the Future of Programmatic Advertising?
Programmatic advertising is currently at an all-time high. According to Statista, Canadian programmatic ad spend was $10 billion in 2020. In 2022, programmatic ad spending reached $15 billion, and it is projected to reach almost $23 billion by 2026. These numbers prove that the future of paid media is programmatic advertising.
What Are Programmatic Advertising Platforms?
Programmatic advertising platforms are software systems that help manage and purchase media buying. Some popular programmatic advertising platforms include Google Marketing Platform, Appnexus Console and AdRoll.
Does Programmatic Advertising Use Cookies?
Yes, programmatic advertising relies on cookies to retrieve all necessary information about ad performance and target audience.
Let’s Drive Impactful Results Together
How Much Does Programmatic Advertising Cost?
Programmatic advertising costs depend on many different factors including the platform you use, the audience you want to target, and how frequently you want your ads to appear. However, we can set a maximum bid to ensure that you never pay more than you’ve budgeted for your ad campaigns.