PPC Management Company in Calgary
The B2B PPC Management Company Calgary Brands Trust to Make Their Sales Funnel Overflow
When you want to fill your sales funnel with qualified leads, see increased sales like never before and maximize your ROI,
we’re the pay-per-click (PPC) management company in Calgary that will make it all possible.
The Calgary PPC Agency That Will Propel Your Business Growth
When you’re competing in a crowded digital advertising space, you need a digital marketing firm that can drive your business to the pole position. With Konstruct, you’ll have access to an entire team of paid ad experts who strive to develop and execute paid ad campaigns that’ll drive qualified traffic to your site for the lowest possible cost. Our digital marketing company has the experience and battle-tested strategies in place to ensure that you see the highest return on your investment. We’ll develop ad campaigns that deliver tangible results for your business and bring your business (almost) more leads and sales than you know what to do with them.
B2B is Our Battleground
Building successful paid ads campaigns for B2B businesses requires experience and a deep understanding of B2B sales cycles. At Konstruct, we’ve built impactful campaigns for clients in highly technical, competitive industries for over a decade. We’ll work with you to craft strategies that get your ads in front of the right audiences on the best platforms for your business.
We’re Laser-focused on Your Roas
We take PPC as seriously as Calgarians take hockey (maybe even more…). We’re focused on the win, and second best doesn’t cut it. Our PPC experts don’t stop at producing ads that increase your volume of qualified leads and boost your sales. We’re also focused on making the most of your advertising budget, helping you get a lot more bang for your buck.
We’re Proud to Help Calgary Businesses Succeed
Like the Peace Bridge, the Saddledome, and the Calgary Tower, our digital agency occupies a prominent spot in Cow Town. Our origins are firmly rooted in our city. We understand the Calgary market, and when it comes to PPC management, we’re passionate about helping our fellow Calgary businesses come out on top.
Let’s Do Something Great Together.
The Businesses That Have Trusted Us with Their PPC Campaigns
We’ve implemented paid advertising campaigns for many businesses. See below for some of our PPC clients.
The PPC Management Services You Need to
Boost Your Sales
When you want to generate top-quality leads and enhance your ROI, our expert-driven PPC services will make it happen.
Search Engine Marketing
Paid search advertising perfectly complements an organic search approach, as our Google and Microsoft campaigns provide instant results. We know exactly how to create a paid search campaign that will reach people at different funnel levels based on their search intent and help you find the most marketable search queries for your business.
- Results-Driven Google and Microsoft Ads
- Comprehensive Campaign Strategy
- Extensive Keyword Research
- Enticing Ad Copy
- Continuous ROAS-Focused Optimizations
- Impactful PPC Landing Pages
Paid Social Media Advertising
Many B2B buyers are surfing social media platforms. You just need your hook to be at the right place and time to reel them in. At Konstruct, our strength in paid social revolves around crafting precisely targeted ads for those actively seeking your products or services and re-engaging those who’ve previously expressed interest in your offer.
- Compelling LinkedIn, Facebook, Instagram, and Twitter Ads
- Focused Audience Targeting
- Enticing Ad Copy & Design
- Powerful Boosted Posts
- Ongoing ROAS-Centred Optimizations
Display Advertising
With display advertising, we excel at capturing audience attention through compelling visuals and convincing ad text, positioned precisely where your ideal customers are most active. Our paid ad experts know how to tailor the placement of the ads to your unique business, making display advertising the perfect addition to your full-funnel marketing strategy.
- Comprehensive Campaign Strategy
- Focused Audience Targeting
- Captivating Ad Design
- Precise Placement & Content Targeting
- Ongoing ROAS-Focused Optimizations
Get a Custom Proposal Based On Your Business & Market
Take the First Step to Level up Your Marketing Strategy
Whether we work together in the short-term, long-term or not at all, we guarantee you will be happy you took the time to speak with us.
Our Proven PPC Process Has Been Years
in the Making
PPC involves more than just crafting an ad and throwing money at it. Creating ads that transform your investments into profits demands specialized expertise. Through years of experience, we have perfected our PPC process.
Understand Your Market
Trying to run ads without fully understanding your market is almost guaranteed to fail. If your current agency doesn’t understand you, it’s time to move on!
Understand Your Goals
Do you want to build brand awareness, increase traffic or conversions, or focus on lead generation? We invest time in understanding your goals to drive our PPC efforts in the right direction.
Do the Research
Our paid media specialists conduct platform-specific research on audience availability and targeting, and present a range of budget options, from cautious to aggressive strategies, ensuring you find the perfect fit for your needs.
Create a Rock Solid Strategy
We don’t do knee-jerk launches. Before taking the plunge, we conduct an exhaustive evaluation of competitors, keywords, ad formats, and targeting possibilities to craft the optimal, tailored strategy for your business.
Campaign Blueprint
We produce a complete campaign blueprint for all paid advertising campaigns that includes targeting, ad graphics, ad copy, ad destinations, and more. Basically everything but the kitchen sink!
Launch Time!
We launch the ads right on schedule while you gear up for the influx of incoming leads.
Optimize, Analyze, & Test
We don’t just set it and forget it. We meticulously analyze your ad campaign’s performance, focusing on click-through and conversion rates, enabling us to amplify successful strategies and minimize less effective ones.
It’s Grow Time
We’re always aligned with your growth ambitions, be it new locations, regions, or channels, and we adjust our tactics to bolster your business expansion.
Our Calgary PPC Advertising Success Stories
We’ve built paid ads strategies that get our Calgary clients the best results. Here are some examples of our most successful campaigns.
Online Advertising Services for Calgary Businesses
As a born and raised Calgary digital marketing agency, we’re passionate about working with Calgary businesses like yours and helping them suceed!
The Paid Ads Expertise You Need to Attract Your Ideal Buyer’s Attention
Amplify your brand in the places where your prospective customers are making buying decisions. We have expertise in the most prominent advertising platforms for B2B businesses to support your full-funnel marketing strategy.
Google Ads
Don’t settle for an agency that hinders your progress with subpar campaign setups, inefficient budget distribution, and misguided keyword selection, causing you to spend more money on irrelevant clicks.
As a certified Google Ads partner, our B2B PPC agency is adept at budget distribution based on your business priorities and SERP competitiveness. As part of every paid search strategy, we always seek ways to leverage lucrative SERP spaces to reach ideal audiences at different funnel levels.
LinkedIn Ads
The key to outshining your competitors with LinkedIn Ads is targeting the right audiences with ad copy that addresses their specific funnel stage.
Our strategic approach to LinkedIn Ads campaign delivery ensures we reach audiences most likely to convert with messaging that resonates with where they’re at in their sales journey. We closely monitor the ad reach, test our ad copy and graphics, and continue refining audience targeting so you get the best bang for your buck.
SEM
When it comes to Google or Microsoft Ads, the last thing you want is irrelevant paid search campaigns with poor keyword targeting that increase your cost per conversion.
At Konstruct, our Microsoft and Google-certified paid ads specialists are superstars when it comes to finding the most relevant search terms, improving ad rank, and creating impressive, scroll-stopping ad copy through highly relevant paid search ads. We’re here to get you the most conversions for the lowest costs.
Programmatic Ads
You want your ads to appear in front of your ideal audience in the specific context where they are most likely to convert. But, your competitors are working hard to do the same thing.
With our programmatic display advertising expertise, we can help you use software to buy the most lucrative ad space for your business, outpacing your rivals and amplifying your brand’s presence at crucial moments and locations.
Enterprise PPC Management
As an enterprise business, you have a long list of product or service offerings that demand effective advertising, leading to complex campaign structures that are difficult to manage and impossible to grow.
At Konstruct, our future-focused PPC specialists are armed with an arsenal of paid ads best practices honed from years of experience. We create campaign structures with scalability in mind so you can see the best results from your ads while supporting business expansion.
B2B Digital Marketing
The Konstruct B2B paid ads experts are tough to beat. We know B2B marketing inside and out and have plenty of B2B success stories to prove it.
Industrial B2B Digital Marketing
An increasing number of industrial & manufacturing decision-makers are evaluating their vendors online. We help industrial businesses show up where it matters most to increase brand awareness and leads.
Franchise B2B Digital Marketing
You want your franchises to compete against competitors, not each other. We prioritize geographical targeting to ensure every franchise stands strong in its designated areas.
eCommerce B2B Digital Marketing
We boost traffic to eCommerce product pages via Google Shopping Ads and Facebook catalogue promotions, while crafting tactical retargeting ads to re-engage interested buyers.
B2B Shopify Digital Marketing
We combine paid ads with other digital marketing services customized to the Shopify platform to encourage more customers to “add to cart”.
B2B SaaS Digital Marketing
We’re experts on the sales journey of SaaS customers and we know exactly how to reach these audiences where they are to increase the volume of quality leads for subscription-based SaaS businesses.
B2B Enterprise Digital Marketing
Many agencies lack the systems to handle substantial ad budgets, supervise numerous ad campaigns, and execute complex PPC strategies. Good thing we’re not like most agencies!
Account-Based Marketing
We help B2B sales teams throughout North America reach specific clients using finely tuned and customized campaigns that elevate brand recognition and cultivate sales prospects.
B2B Tech Marketing
We’re deeply in tune with sales cycles in the tech industry and possess the expertise to distinguish your business from the crowd with a stellar online marketing approach.
Konstruct Vs. Other Calgary PPC Agencies
From precise targeting that displays ads to audiences primed for conversion, to captivating ad copy and visuals that lure potential buyers to want to learn more, we know exactly how to strategize and implement successful PPC campaigns for B2B businesses that other agencies can’t hold a candle to.
We Bring the Technical Prowess
If your existing agency lacks the necessary technical PPC know-how, you might be overspending on reaching misaligned audiences or overlooking potential clients.
At Konstruct, we have extensive experience in firmographic targeting, ABM, and full-funnel targeting, so we can help you generate the highest quality traffic and leads for the lowest possible cost-per-click.
We Shine Light Where Other Agencies Leave You in the Dark
B2B sales cycles can often take many months (or even years!), so the last thing you need is an agency that leaves you in the dark about the efficacy of your campaigns.
At Konstruct, we reduce blind spots throughout the entire process with detailed reports that offer full transparency into exactly where your customers are on their journey and give you the KPIs necessary to maximize your ad spend.
We Don’t Set it and Forget it
If your previous agency gave themselves a self-congratulatory pat on the back after merely launching an ad campaign, we’re here to tell you that you deserve better.
No matter how well your campaigns are performing, there is always room for improvement in your advertising efforts. The ad campaigns we manage are never “finished” and we continuously optimize your PPC accounts and seek any and every opportunity to be proactive instead of reactive along the way.
We’re More Than Data-Driven, We’re Data-Obsessed
If you’ve ever doubted the ROI of your PPC investment, it’s time to ditch your current paid ads agency.
At Konstruct, we keep a close eye on your Google Analytics account and track key metrics to ensure your PPC campaign always drives positive business results.
We Have Up-to-the-Minute Paid Ads Knowledge
PPC best practices are always changing. Strategies that may have been successful previously could now harm your business growth.
At Konstruct, we’re always in tune with the latest paid advertising best practices to ensure that our B2B PPC solutions help you succeed rather than hold you back.
The Best Marketing Decision You’ll Ever Make is Just One Click Away…
Learn B2B PPC Strategy from the Industry’s Top Paid Ads Experts
The PPC Platforms We Work on
There are many paid ad platforms out there, so you need an agency with expertise in running successful campaigns on the platforms that make the most sense to your business. At Konstruct, we have a long history of helping our clients maximize their ROI with campaigns on Google Ads and Microsoft as well as LinkedIn, Instagram, Facebook, and Twitter Ads.
Frequently Asked Questions
How Do I Determine Which PPC Channel is Best for Me?
It all depends on which part of the buyer’s journey you want to target. Are you looking to build brand awareness? Are you looking to retarget website visitors? Is getting leads your primary business goal?
When deciding on the best paid ads channel, you need to:
- Identify and understand your target audience
- Define your goals
- Determine your budget
- Understand your competitors and where they are advertising
If you’re uncertain where to begin, Konstruct’s PPC experts can help you determine which advertising platforms will be the best fit for your business based on your goals.
What is the Difference Between an Ad Impression and an Ad Click?
An ad impression is when a person has seen your online advertisement, while an ad click involves a person clicking on your ad. Impressions and clicks both serve different purposes when it comes to measuring the effectiveness of a PPC campaign. While impressions can show us the number of people that the ad is reaching, clicks can show us the effectiveness of an ad in getting users to land on your desired landing page.
Let’s Drive Impactful Results Together
Can I Do PPC Myself?
Yes, you can do PPC yourself, but there are many reasons why you should partner with an agency instead (especially one with a proven track record of running successful campaigns for businesses like yours).
Ultimately, building and managing PPC campaigns–especially campaigns that can fill your funnel with leads and break your sales targets–takes a lot of time, effort, and expertise. Working with an agency can free up your time to focus on other important business priorities that require your attention. Agencies also have the time to give your campaigns the attention they need and optimize them to maximize your results. The right PPC agency will also live and breathe paid advertising and will have the expertise required to help you achieve the best possible ROI, so you’ll ultimately spend less money to see the impressive results you were looking for.
Is it Better to Invest in Search Engine Optimization or Paid Advertising?
Why not both? There are numerous benefits to both search engine optimization and paid advertising.
PPC helps your business show up at the very top of the search results for the keywords that matter most to your business, meaning your pages will be the first ones that users see when they search those queries. With PPC, you’ll also start to see results almost instantly once you launch a campaign.
On the other hand, although SEO is a longer-term strategy, you don’t have to pay anything when users click on your page in organic search results, and you’ll continue to see results from your SEO investment long after you stop investing. However, it’s still important to continue investing in SEO, so you don’t start to see your pages slipping in the rankings!
Do I Need to Be a Calgary Business to Hire Your PPC Company?
No! We’ve worked with many clients across North America and have developed successful PPC campaigns for businesses in a diverse array of industries, no matter where they are located. We’re happy to work with any business that needs paid advertising services.
What Are the Benefits of Working with a Certified Google Ads Partner?
Working with a certified Google Ads partner offers many advantages. When you work with a Google Ads partner, you’re working with digital marketers with proven expertise and up-to-date knowledge of the platform. Google Ads partners often get early access to new Google tools and features and benefit from dedicated Google support and resources. Their in-depth understanding ensures they can develop comprehensive, cost-effective PPC strategies based on data. This level of expertise not only provides you with peace of mind but also gives you a competitive edge in the digital advertising landscape.
Learn more about Calgary PPC
- The PPC Platforms We Work on
- How Do I Determine Which PPC Channel is Best for Me?
- What is the Difference Between an Ad Impression and an Ad Click?
- Can I Do PPC Myself?
- Do I Need to Be a Calgary Business to Hire Your PPC Company?
- Is it Better to Invest in Search Engine Optimization or Paid Advertising?
- What Are the Benefits of Working with a Certified Google Ads Partner?