The Most Popular Social Media Platforms in 2021

The results are in! ✅ The most popular social media platform in 2021 is… YouTube! Are you surprised? 🤔 Let us know your favourite social media platform in the comments below👇

The Pew Research Center recently conducted a study on social media usage trends in 2021. Here are the most interesting findings from their research:

1️⃣ 7/10 Americans use at least one form of social media 📱

2️⃣ YouTube and Facebook continue to dominate the social media landscape 💪

3️⃣ YouTube & Reddit are the only two platforms that saw significant growth since 2019 📈

4️⃣ Instagram, Snapchat & TikTok have an especially strong following among young adults → Instagram (71%), Snapchat (65%), TikTok (50%) 🤩

5️⃣ The majority of Facebook, Snapchat, and Instagram users visit these platforms every day 📆

So, why should you care? As a brand, it’s important that you’re showing up consistently on the platforms that your target audience uses most! This will ensure that you get the most value out of your social media marketing investments. 

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