Everline Case Study
How EverLine Coatings and Services Increased Online Leads by 340%
Results
Organic Search Traffic
+331%
Social Media Traffic
+1,135%
Increase in Website Traffic
+343%
Background
EverLine Coatings and Services is a full-service parking lot maintenance and line painting company, servicing parking lots, roadways, parkades, and warehouses.
EverLine had previously been doing all marketing on their own but was struggling to find the time to consistently manage digital marketing efforts. That’s why EverLine came to Konstruct wanting to increase online brand recognition and leads through their website.
Strategy
Konstruct started by rebuilding and optimizing EverLine’s website. After establishing a solid foundation for online search visibility and growth, Konstruct developed a social media and blog content strategy and has been providing ongoing management of this content strategy. As EverLine’s business developed, Konstruct has supported digital marketing growth by adding a franchise option to the website and promoting the president’s participation in Dragon’s Den via a specialized campaign.
