Results
Increased Online Program Views
+50%
Bounce Rate
-10%
In Time Spent On Website
+20%
Background
YW Calgary is the largest and longest-serving women’s organization in Calgary. During their more than 107-year history, they have touched tens of thousands of lives and have continually evolved their programming to meet the changing needs of women in the community.
Strategy
YW Calgary wanted to reimagine its website to better align with a recent rebrand and ensure critical content could be accessed quickly and easily by potentially vulnerable visitors in need. The organization came to Konstruct, hoping to meet an aggressive timeline for launching the new website concept.
How We Did it:
Enterprise Information
Architecture
